I am the editor of independent electric vehicle website WhichEV. I have 30 years’ experience as a technology journalist and a life-long love of cars, so having the two come together has been a dream come true. I first saw the potential for electric vehicles when I became one of the first people to drive a Nissan Leaf back in 2011.
comprising Jaguar, Defender, Discovery and Range Rover. This included a £15 billion investment pledge over five years. Now details have emerged how some of that money will be spent. There will be £250 million used to build a “future energy lab” in Whitley, Coventry, UK.The term “future energy lab” is a bit nebulous, but in the JLR context refers to an EV testing facility. The location is an existing engineering center and in fact the company headquarters.
The investment has created 350 jobs in an industry that is clearly a growth area, with 200 EV engineers already in place and 150 more roles currently recruiting. In August this year,, with half of those all-electric. JLR is clearly looking to ride that wave. The future energy lab will host £40 million technical innovations for testing, such as extreme weather climate chambers able to simulate temperatures between -40C and 55C.
JLR is not a volume carmaker in the same way as Tesla. The Jaguar brand did once have some volume pretensions in the past but has for some years been the least profitable wing of JLR. The Range Rover brand has increasingly found it can deliver vehicles costing six figures that sell with much better margins, defining the new model for JLR. The Reimagine strategy unveiled in 2021 entails Jaguar becoming the first of JLR’s brands to go all-electric.
UK Prime Minister Rishi Sunak may have put back the date when new pure internal combustion vehicles are banned from sale by five years to 2035 , but the wheels are already in motion and crucial investments are being made. JLR’s Reimagine strategy was devised a few years ago and the company is well on the way to making its plans for rebirth as a much leaner, more sustainable a reality. By 2030, JLR plans to reduce its greenhouse gas emissions by 46% and cut the average vehicle emissions across its value chains by 54%. This will include a 60% reduction in vehicle emissions throughout their use phase .
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