Warner Bros. Discovery has taken a divide-and-conquer strategy when it comes to “Impractical Jokers.” The show, a programming mainstay on the cable network TruTv for ten seasons, has been airing on…
since launching its most recent cycle in early February of 2023. During that run, the show has largely seen viewership increase on TBS week over week, according to data from Nielsen, except for the week of March 2. While its run on Tru has been a little choppier over its first month on air, viewership of the episodes has widened noticeably when viewership over a three-day period is taken into consideration.
Warner Bros. Discovery declined to comment on the show’s recent ratings and the decision to simulcast this season’s episodes over two different networks each Thursday night at 10 p.m. But the strategy suggests there may be new ways to use simulcasts, typically utilized by media companies to generate bigger viewership for singular events, such as the MTV Video Music Awards, simulcast over 13 different Paramount Global networks last year. In 2015, the same company, then known as Viacom, simulcast the debut of Trevor Noah’s run on “The Daily Show” across MTV, VH1 and other cable siblings.
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