Selling products may be what keeps the industry alive, but leading footwear and fashion innovators are equally focused on what happens when consumers are done using them.
“Plastic is made roughly from 9,000 different chemicals, so you’ve got this robust, beautiful material that’s been invented, but no one took into account when they invented it the end of life,” Liedtke said. “What happens to plastic when you’re done using it? The answer, we’re finding with more alarming urgency, is that it never goes away, and it just breaks down into smaller and smaller pieces and enters the food chain, it enters our bodies.
“I’ve banded together with fellow soulmates and visionaries on what we could do. We said we have to go from the outside in, disrupt the status quo and create a different material feedstock in a different solution for the fashion industry to tap into,” Liedtke explained.
“It’s a great program we’re excited about because it means we can design for disassembly without compromising performance,” McGrath said. “And the materials can then be sent down their respective recycling stream.”“We’re looking at regenerative practices, with leather and rubber being an exciting opportunity for us,” McGrath said. “It’s about what goes into the product, not just taking the product apart and then sending it somewhere.
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