American sportswear giant Nike will supply all of Germany's national teams with their apparel and equipment from 2027, ending Germany's long-standing relationship with Adidas.
American sportswear giant Nike will supply all of Germany's national teams with their apparel and equipment from 2027, the German soccer federation surprisingly announced Thursday.The new deal extends to 2034 and ends Germany's long-standing relationship with Adidas, which goes back some 70 years and had appeared unshakeable.is using Adidas' headquarters in Herzogenaurach, near Nuremberg, as its team base for the European Championship, which Germany is hosting this summer.
"But one thing is also clear -- until December 2026, we will do everything we can to achieve shared success with our long-standing and current partner Adidas, to whom German soccer has owed a lot for more than seven decades." But they certainly helped the Germans beat Hungary in the 1954 World Cup final. Dassler's company has been supplying German soccer with its gear ever since, and only last week it presented the new jerseys for Euro 2024, which Germany will host between between June 14 and July 14.
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