The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.
March Madness has arrived, and the NCAA Men's Division I basketball tournament is set to begin this week with the First Four games on Tuesday and Wednesday ahead of the Round of 64 games on Thursday and Friday. While college athletes will be competing on the hardwood, apparel brands that sponsor their teams are competing for exposure and hoping the teams they are backing make deep runs in the tournament.
4 seeds, the Duke Blue Devils and Alabama Crimson Tide, plus the No. 5 seed Gonzaga Bulldogs and No. 6 seeds BYU Cougars and Clemson Tigers.
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