FDA clears Philip Morris’s heat-not-burn iQOS tobacco device
A man smokes a Philip Morris IQOS electronic cigarette in Tokyo. By Laurie McGinley and Laurie McGinley Reporter covering health and medicine Email Bio Follow William Wan William Wan National correspondent covering health, science and news Email Bio Follow April 30 at 2:30 PM The Food and Drug Administration cleared Philip Morris International’s IQOS — a heat-not-burn tobacco device designed as an alternative to conventional cigarettes — for sale in the United States.
Health experts worry the device could attract minors and people who did not previously smoke, or that current smokers may adopt the device without giving up their smoking, exacerbating their health risks from tobacco rather than improving them. Mitch Zeller, director of the FDA’s Center for Tobacco Products, said the IQOS review, which took almost two years, took into consideration the risks and benefits to the population as a whole. “This includes how the products may impact youth use of nicotine and tobacco, and the potential for the products to completely move adult smokers away from use of combustible cigarettes,” he said.
Philip Morris chief executive André Calantzopoulos called Tuesday’s announcement “an important step,” especially for those who have struggled to quit smoking. “For them IQOS offers a smoke-free alternative to continued smoking,” he said. As smoking in the United States has dropped to all-time lows, Philip Morris has made huge investments in IQOS and other smokeless tobacco products, spending $3 billion to develop them.
“If people in the U.S. end up using devices like this in addition to smoking, it would have been better for them to have never bought it at all,” Eriksen said.
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