There are two main reasons why Mark Zuckerberg may have decided to take on Elon Musk with the Threads app
is Mark Zuckerberg: 39 years old, five foot seven inches and, if his selfies are to be believed, a wizard at jiu-jitsu. In the other corner stands Elon Musk: 13 years older, six inches taller and considerably heavier, with a special move known as the walrus . The two billionaires have agreed to a cage fight, with Mr Musk saying on June 29th that it might take place at the Roman Colosseum.
From this chaos, the clearest winner has been Mr Zuckerberg. By 2021 his business had become synonymous with privacy invasion, misinformation and bile—so much so that he changed its name from Facebook to Meta. He then irked investors by using his all-powerful position at the firm to pour billions into the metaverse, an unproven passion project that still looks years away from making money.
Meta’s effort, Threads, has a better chance. For one thing, cloning rivals is what Meta does best. In 2016, as Snapchat’s disappearing posts known as “stories” became popular, Mr Zuckerberg unveiled Instagram Stories, an eerily similar product which helped to keep Instagram on top. Last year, as TikTok’s short videos became a threat, Meta rolled out Reels, a near-identical video format that lives within Instagram and Facebook.
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