After all the cage match nonsense, it's time for the real billionaire throwdown.
The screenshots of the new Threads look, well, incredibly like Twitter. So much like Twitter in fact you half wonder if Musk will sue, even for a laugh, because it's such barefaced larceny.
Meta of course calls it a"text based conversation app" rather than a ripoff of a successful competitor it didn't buy. The store description says"Threads is where communities come together to discuss everything from the topics you care about today to what'll be trending tomorrow."to a tweet containing the announcement, showing that he's definitely over that particular insult.
In the quest to eat Musk's lunch, Threads will be free and will place no restrictions on users. It will of course do the Meta trick of sucking up every teeny tiny bit of data about you, all the better to sell to you with, and this is by now part of the Zuckerberg playbook. Meta is not only voracious with acquisitions but, when it can't just take over a competitor, it builds an internal version of that competitor: TikTok becomes Facebook Reels; Snapchat becomes Facebook Stories.
The cage match between Musk and Zuckerberg is never going to happen, because here's the real one, and Twitter vs. Threads is going to be a slugfest. One of these men built his fortune with a social media platform, while the other made his money elsewhere and bought-in to social media with the belief he could do it better.
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