If someone mentions the Isetta in a conversation, one fictional character almost always comes up: Steve Urkel. In some ways, the Isetta is kind of like Steve. At the beginning of the series, Steve isn't
If someone mentions the Isetta in a conversation, one fictional character almost always comes up: Steve Urkel. In some ways, the Isetta is kind of like Steve. At the beginning of the series, Steve isn’t even there. In the first season, he shows up for a few seconds in one episode, and was supposed to be a one-time character later in the season. But, he proved so popular with fans of the show, that they had to make him a main character.
BMW kind of had the same thing happen with the Isetta. While it was a successful car, and did great globally, the American consumer tended to make fun of it. Smaller cars have often been derided as “clown cars,” and if you buy one, people will ask you questions like, “Where’s the other one?” — the implication being that they’re too small, and you must be using it like a roller skate .
So, given the lack of American appreciation for “bubble cars,” even if they’re very efficient, they made for the perfect car for TV’s ultimate nerd. But, you won’t find BMW bragging about it today, and the cool people who drive their cars aren’t going to proudly talk about the Isetta. But, the company did make the i3, so they apparently didn’t learn much.
But, seriously, “bubble cars” were more popular globally than they were in the United States. For one, the rest of the world wasn’t obsessed with huge vehicles, and didn’t have as much of their masculinity tied up in their choice of car. Having a cute and/or small car has generally been more socially acceptable outside of North America. Fuel tends to be more expensive in places like Europe than the US, which leads to smaller cars not only being OK, but being a necessity.
With the EV transition, it’s more and more true that efficiency matters. Having a smaller car that slopes to the rear tends to allow for much longer ranges, and the Isetta design has that advantage.
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