How a celebrity-stalking Instagram account changed dining out in New York City.
Photo-Illustration: by The Cut; Photo: Maskot/Getty Images Each era of New York City isn’t defined by its hot spots — it’s the people convincing you to make a reservation by telling you how many celebs go there. The grizzled sleuths at “Page Six” began keeping us informed of celebrity publicist’s updates since the late ’70s. In the mid-aughts, we had the briefly lived Gawker Stalker to tell us what those publicists wouldn’t.
Celebrities used to have more control over when and where they were spotted, explained Lindsey Peckham, who spent years at hot spots like Standard Grill and Minetta Tavern before co-founding Pomme, a restaurant branding and PR company. Thanks to DeuxMoi, it’s no longer their choice. “But good luck getting a reservation,” says DeuxMoi herself, calling from a restricted number but using her normal speaking voice after a flurry of DMs and emails arranging an interview. Part of the fun is the anonymity behind DeuxMoi and her informants. Despite the dirt she’s dishing on other people, she’s religious about keeping her name a secret and uses a voice changer when speaking publicly. “I heard there was a secret email address,” she continues, “but I don’t know if that’s true.
“Call it the distributive property of hotness,” Helen Rosner, The New Yorker writer who snagged the elusive Carbone email address, wrote in her review of the restaurant. “If Kendall Jenner and Bella Hadid go to Carbone, and Rihanna and A$AP Rocky go to Carbone, and then you and I manage to go to Carbone — us, we’re just like stars!” And DeuxMoi is happy to give her followers that celebrity experience by reposting them to her million-plus following — especially when they’re wearing her merch.
Danie Baker, a Seattle food blogger, saw that Blake Lively had eaten at Rosemary’s — and guess where she made a reservation when she and her sister visited the city. “I know if it’s good enough for Blake Lively, it’s going to be good enough for me,” Baker says.
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