US CEO of Bud Light maker tells customers 'we hear you' after brand loses best-selling American beer crown
The US CEO of Bud Light's owner, Anheuser-Busch, released a statement outlining steps the company is taking to alleviate backlash the brand has faced over the last two months since a single promotion with a transgender influencer.
"Over the last two months, the discussion surrounding our company and Bud Light has moved away from beer, and this has impacted our consumers, our business partners, and our employees," Brendan Whitworth wrote in To alleviate the impacts Anheuser-Busch's employees and business partners have faced, Whitworth said the company will provide financial assistance to the beer brand's independent wholesalers that would support their employees.
Whitworth also directly addressed Bud Light's customers:"We hear you. Our summer advertising launches next week, and you can look forward to Bud Light reinforcing what you've always loved about our brand – that it's easy to drink and easy to enjoy.
Since April 1, when Mulvaney posted the video, fallout from the backlash has plagued the brand: Bud Light
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