The CEO of Bud Light’s maker has released a message telling its “valued customers' that “we hear you' as sales of the beer are declining.
Bud Light has faced intense backlash from customers over a recent campaign with transgender activist Dylan Mulvaney.Meanwhile, sales of Coors Light increased by 25.8% and Miller Lite rose by 21.4% over the same period.
The sales slump began after Anheuser-Busch InBev – the parent company of Budweiser and Bud Light – sent personalized Bud Light cans to a number of social media influencers including Mulvaney. A sign disparaging Bud Light beer is seen along a country road on April 21 in Arco, Idaho.many came to assume the cans were being sold in stores despite the fact that those cans were only sent to the individuals they depicted and weren’t available on store shelves.
Nonetheless, some Bud Light consumers opted to boycott the brand and other Anheuser-Busch products in response, prompting a decline in sales that is yet to rebound.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%. It’s a milestone in Bud Light's months-long sales decline since early April, when critics vowed to boycott the beer after the company sent a commemorative can to a transgender influencer. Bud Light's U.S. sales were down 24% in the week ending June 3.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesIt's a milestone in the months-long sales decline Bud Light has experienced since early April, when critics vowed to boycott the brand after it sent a commemorative can to Dylan Mulvaney, a transgender influencer.
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place following weeks of controversy
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Bud Light, top US seller since 2001, loses sales crown to Modelo as beer backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place. Mexican lager Modelo Especial overtook Bud Light in U.S. retail dollar sales in the month …
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Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesBUD LIGHT OR MODELO? 🍺 A beer battle is brewing after the latest sales report shows Modelo taking the crown from Bud Light amid backlash, after more than two decades in the top spot.
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