After more than two decades as America’s best-selling beer, Bud Light has slipped into second place.
Modelo Especial, a Mexican lager, overtook Bud Light in U.S. retail dollar sales in the month ending June 3, according to Nielsen data analyzed by Bump Williams Consulting. Modelo controlled 8.4% of U.S. grocery, convenience and liquor store sales; Bud Light fell to 7.3%.
But Modelo appears to have the advantage, with its dollar sales increasing by double-digit percentages every week. The launch of a new light beer, Modelo Oro, in May is also boosting awareness of the brand. Scott Scanlon, an executive vice president at the consulting firm Circana who follows the alcohol market, said Mexican imports like Modelo and Corona have been the biggest bright spots in the otherwise stagnant U.S. beer market for years.
“Modelo was going to become the No. 1 beer brand. It was destiny because the growth numbers we are seeing and have been seeing are astonishing,” Scanlon said. “The only question was time.”
Österreich Neuesten Nachrichten, Österreich Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Bud Light dethroned as top-selling beer by Modelo, as boycott cuts into salesBud Light has been dethroned by Modelo Especial as the best-selling beer in the U.S., according to a report.
Weiterlesen »
Bud Light sales continue to slump as Modelo Especial now holds ‘Top-Selling US Beer’ title.Bud Light's sales continued to slump in May. After several weeks of consumers boycotting the Bud Light brand over a partnership with transgender influencer Dylan Mulvaney, Modelo Especial now sits atop the US beer market.
Weiterlesen »
Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesIt's a milestone in the months-long sales decline Bud Light has experienced since early April, when critics vowed to boycott the brand after it sent a commemorative can to Dylan Mulvaney, a transgender influencer.
Weiterlesen »
Bud Light, top US seller since 2001, loses sales crown to Modelo as backlash continuesAfter more than two decades as America’s best-selling beer, Bud Light has slipped into second place following weeks of controversy
Weiterlesen »
Bud Light Passed By Modelo Especial As America’s Most Popular Beer After Conservative BoycottsModelo took the lead in May, as Bud Light sales cratered 24% compared to one year ago.
Weiterlesen »
Bud Light loses its title to Modelo Especial as America's top-selling beerModelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May.
Weiterlesen »