'As the saying goes: Go woke, go broke. The latest corporation to prove the point is BudLight, which partnered with transgender TikTok personality Dylan Mulvaney.' -TianaTheFirst
Why would a discount diet lager believe that Mulvaney, a biological male who identifies as a girl and knows nothing about sports, would resonate with a base that skews male and older? Well, social media sleuths found the answer when they unearthed the beer brand’s vice president of marketing, Alissa Heinerscheid, on a podcast in March blasting Bud Light’s previous “fratty” and “out of touch” identity, claiming that to accrue younger drinkers, its marketing would have to “evolve” and incorporate...
Luckily, prospective drinkers could put two and two together and come out with the obvious insult that Bud Light simply doesn’t want its base. Investors rewarded Anheuser-Busch for alienating its base of working-class men by pushing its stock price down 2% by Monday’s closing bell.
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