Anheuser-Busch distributors in the South were “spooked” by the widespread backlash Bud Light received after teaming up with transgender social media star Dylan Mulvaney.
The intense opposition to Mulvaney promoting the beer has been alarming to Anheuser-Busch distributors, which placed fewer orders after the partnership sparked outrage from conservatives who argued the company is pushing “gender propaganda,”“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the popular beer industry trade publication wrote.
Mulvany, a popular TikTok influencer with over 10 million followers, was sent packs of Bud Light with her face printed on the cans last month.‘I’ve never seen the country so hotly divided, sadly,” the author of the report wrote. Bud Light has stood behind its decision to enlist Mulvaney as a brand ambassador, noting the brand works with hundreds of influencers to connect with all of its customers.
Among the critics are conservative rocker Kid Rock, who used several Bud Light cases for target practice, and country musician Travis Tritt, who said Anheuser-Busch products will no longer be on his tour hospitality rider.
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