Anheuser-Busch distributors in rural areas are “spooked' after backlash to Bud Light celebrating transgender activist Dylan Mulvaney, according to Beer Business Daily.
, promised to view the situation"purely from a marketing and sales perspective" without putting a spotlight on political and social ramifications. The publication noted that Mulvaney had piled up over one billion TikTok views, and her fanbase is largely made up of Gen Z members that beer companies are"desperate" to reach.
In the short term, Beer Business Daily noted that data is very limited but"it appears likely Bud Light took a volume hit in some markets over the holiday weekend," noting that the rural customers are also most likely to celebrate Easter. BUD LIGHT PARTNERS WITH TRANS ACTIVIST DYLAN MULVANEY FOR MARCH MADNESS: 'THIS ISN'T A PARODY'
"Our readers include all of the top distributors, brewery executives, retailers, and allied advertising and legal professionals in the trade. Our price is expensive by design, not blunder, to keep the valuable information amongst a tight group of beer industry veterans who are serious about the business of beer. Beer Business Daily is read on every continent except Antarctica," the publication’s website states.
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