BMW boss defends XM's styling: 'I want controversy'
has raised more than a few eyebrows with its recent designs, and that's completely intentional. Company boss Oliver Zipse argued that a controversial-looking car is better than one that leaves onlookers indifferent, and he pledged to continue pushing the envelope.
"If you want to change design, any step into the future that is perceived as new will be controversial automatically. There's no such thing as a future-oriented design without controversy," he explained in an interview with Australian publicationZipse cited the cars designed under Chris Bangle in the 2000s as an example: the E65-generation 7 Series and the E9X-generation 3 Series left no one indifferent, and the head-turning look ultimately increased buyer awareness.
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