Demna Gvsalia says it's his 'creative and visionary duty to bring couture back to Balenciaga.'
. Today, the storied luxury French fashion house has revealed that it will debut its first couture collection in 52 years this coming July.
Demna Gvasalia, the brand’s creative director, said in a statement, “Hate couture is the very foundation of this house so it is my creative and visionary duty to bring couture back to Balenciaga. For me, couture is an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking, it also brings the modern vision of Balenciaga back to its sources of origin. Couture is above trends.
Fashion lovers will no doubt be waiting with baited breath to see what couture looks like in the eyes of Gvasalia, who is most well-known for his waitlist-inducing sneaker and streetwear designs. The news follows the designer’s– the brand he co-founded with his brother Guran – in September of last year to focus exclusively on Balenciaga.
Cedric Charbit, the brand’s president and CEO, said in a statement, “It’s an honour to bring back haute couture to the house, highlighting the heritage of Cristóbal Balenciaga. This project was possible due to the success of the creative vision of Demna Gvasalia as well as the exceptional results of Balenciaga these past few years.
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