Balenciaga is returning to couture in July. Demna Gvasalia said it is his 'creative and visionary duty to bring couture back.
Designer Demna Gvasalia, now fully dedicated to Balenciaga, is to add couture to his workload, showing his first collection for the French house in July.
He called high fashion “an unexplored mode of creative freedom and a platform for innovation. It not only offers another spectrum of possibilities in dressmaking, it also brings the modern vision of Balenciaga back to its sources of origin. Couture is above trends. It’s an expression of beauty on the highest aesthetic and qualitative levels.”
Balenciaga will also be the first fashion house owned by Kering to re-enter the couture fray. Kering also controls Saint Laurent, whose founder staged his last high-fashion show in 2002 upon his retirement.
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