This month's surprising edition saw the sartorial creativity seen on Berlin city streets reflected on the runways.
“There was an understanding that we needed to focus on younger talents because quite simply, they are the future,” Schaffrin said. “And in all my conversations with the bigger industry players, their ears would perk up whenever I started talking about younger talents. Because of course, they’re looking for new talent.”
Staged in a large art gallery, there were plenty of the wacky, non-commercial looks one would expect from recent graduates. But there were also fascinating ideas and silhouettes, some of them extremely well executed. Hentschel, who also heads the sourcing platform Sqetch, believes up-and-coming new Berlin-based brands have several advantages already. They are way ahead on sustainability and on the digital front, as the German capital has become a center for both of these sectors, she argued.
However, despite the new spirit at Berlin Fashion Week, it’s also clear that the brands on show are preaching to the converted. Although local media were in attendance, it was hard to say how many serious buyers took part or whether there was a path that younger brands could take to ensure long-term profitability and professionalism.
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At Berlin Fashion Week, The Kids Are AlrightThis month's surprising edition saw the sartorial creativity seen on Berlin city streets reflected on the runways.
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