Analysis: The new hot thing on YouTube is destroying someone else
YouTube personality James Charles attends the Met Gala in New York on May 6. By Abby Ohlheiser Abby Ohlheiser Reporter covering digital culture Email Bio Follow May 20 at 6:46 PM The world of YouTube drama comes with a built-in scorecard. When famous creators fight, the winners and losers are dictated by the rise and fall of subscriber counts.
The outcome was clear. Charles lost nearly 3 million subscribers. Westbrook’s count, which was at about 5 million before the fight, nearly doubled.Charles, who had previously apologized to Westbrook, released a video in which he presented evidence that appeared to contradict Westbrook’s accusations. He produced messages indicating that he had tried to reconcile with Westbrook after advertising for her competitor.
Several months ago, beauty YouTuber Laura Lee lost hundreds of thousands of subscribers and multiple sponsors following the resurfacing of a bunch of racist tweets from her past. The reasons those tweets went viral when they did had to do with drama. Lee’s former friends entered a reputation death match, pitting their fans against one another to make the best case that their new enemies did not deserve power.
Tea channels are not just passive observers, as Taylor Lorenz pointed out last week in the Atlantic. YouTube influencers talk to the tea channels in an attempt to spur, quell or shape drama. And the tea channels sometimes play a role in how drama unfolds. Westbrook reportedly decided to go public with her criticisms of Charles after she found out that Charles already had talked about her to two tea channels that she also was talking to about him.
In his video on how Ko is a bully, Paul calls him a “wannabe comedian,” mocks the fact that he used to work as a software engineer and promises to screw Ko’s"life up,” using an expletive.
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