Amazon Music takes on Spotify with Maestro, an AI-powered playlist generator

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Amazon Music takes on Spotify with Maestro, an AI-powered playlist generator
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Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends.

Spotify's AI DJ raised the bar for music streaming, and now Amazon Music is throwing its hat into the ring with. This new AI-powered playlist feature is currently rolling out in beta to select Amazon Music users in the US on iOS and Android .

If you're part of the rollout, you'll spot Maestro either on your home screen after updating the app, or by hitting the plus button to create a new playlist. However, where things get interesting is how you create them. Maestro uses natural language, meaning you don't need technical terms to build your playlists.

With Maestro, everything starts with a simple prompt telling it what you want to hear. Want a playlist bursting with energy? Type"songs to get me pumped!" or maybe"upbeat summer jams". Maestro even understands emojis, in case you're struggling to find the words to best describe your mood.However, Amazon is clear: this is a beta feature. Maestro, like any new AI tool, will probably have some hits and misses as it learns what you like.

As a brand-new feature, Maestro is currently accessible to a limited number of Amazon Music users across Free, Prime, and Unlimited tiers. If you're in the beta, you'll see the option front-and-center in the app. While Unlimited subscribers can instantly listen to and save their generated playlists, Prime and free-tier users get 30-second previews to help them decide if the playlist is a good fit., but Amazon's Maestro signals that the competition isn't far behind.

Johanna 'Jojo the Techie' is a skilled mobile technology expert with over 15 years of hands-on experience, specializing in the Google ecosystem and Pixel devices. Known for her user-friendly approach, she leverages her vast tech support background to provide accessible and insightful coverage on latest technology trends.

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