Universal Music artists will soon be able to tease unreleased song on Spotify as part of an expanded partnership between the companies.
Sharing snippets of unreleased songs on social media has been one of the most popular promotional methods for artists during the TikTok era While most UMG artists continue to use the app as a social tool to communicate with their followers, their ability to promote their music on TikTok is severely limited.
Teasing songs on Spotify represents a potential alternative for these acts. “We’re excited to broaden our relationship with Spotify through the introduction of new content offerings and collaborations that will bring deeper ‘social music’ experiences to the platform,” UMG chairman and CEOadded that “the forthcoming features will put more power in the hands of artists and their teams to help them authentically express themselves, efficiently promote their work, and better monetize their art.
TikTok, in contrast, excels at engaging those who see fandom as a participatory sport — they want to comment on unreleased demos and make their own remixes. And for younger listeners especially, the app is often a popular source of music discovery.TikTok is the second biggest driver of music discovery for Gen Z after YouTube. U.S.
Spotify is then where many of these listeners go and listen to full songs they found on TikTok. To make this process even more friction-less, TikToklast year that allows users to quickly save music they find on the platform to Spotify and other streaming services.But Spotify executives have been eager to tout the streamer’s ability to drive discovery on its own.
“It’s a natural fit for them to live in the same place that more than half a billion people choose to listen to music,” Hellman added in a statement.Rihanna Opens Up About Raising Her Sons & Choosing to ‘Let Go of Everyone’s Expectations’Sabrina Carpenter Opens Up About Learning From Taylor Swift & Dating Amid Barry Keoghan Romance. We use vendors that may also process your information to help provide our services.
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