Meta CEO Mark Zuckerberg said at a Town Hall meeting that less than half of the 100 million initial Threads subscribers still use the app.
During the second week of this month it looked as though Instagram's Threads platform was going to be a huge hit and a serious challenge to Elon Musk's Twitter since re-branded as"X."
Zuckerberg, who called the drop in Threads usage"normal," also said,"Obviously, if you have more than 100 million people sign up, ideally it would be awesome if all of them or even half of them stuck around. We're not there yet." He said that as more features are added to the platform, the retention rate will rise. Some of these upcoming features include a search function and a desktop version of Threads.
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