Facebook’s Instagram is struggling to compete with China’s TikTok in the short-form video content realm despite the roll-out of its “Reels” feature.
that Instagram is betting big on the popularity of its new short-form video feature, called “Reels,” in an attempt to take on the current king of online video — the Chinese-owned platform TikTok.TikTok video app
The document was titled “Creators x Reels State of the Union 2022,” and was published internally by Instagram in August. The document stated that Reels engagement had fallen by 13.6 percent over the previous four weeks and that “most Reels users have no engagement whatsoever.” Sisters Kylie Jenner and Kim Kardashian criticized Facebook’s Instagram on Monday, urging the social media platform to stop mimicking its competitor, the Chinese-owned TikTok.
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