Zibo barbecue: Millions bring sudden fame to industrial Chinese city

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Zibo barbecue: Millions bring sudden fame to industrial Chinese city
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Previously a sleepy industrial city, Zibo has been at the centre of a post-lockdown social media frenzy.

There are more than 1,270 barbecue joints in Zibo, according to the city's Barbecue AssociationZibo, a sleepy industrial city of 4.7 million in eastern China, is not typically known as a tourist hot spot.

Zibo has been at the centre of a social media frenzy since China shed its Covid restrictions in January. Millions of domestic visitors have descended on the previously little-known city in Shandong province, lured by influencers and a chance to let off steam after crippling lockdowns. "There was an open-air karaoke session going on, everyone was passionately eating and singing their hearts out," wrote the user who posted the video.

The city also saw one of the nation's highest hotel room occupancy rates during the Golden Week holiday in the first week of May.

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