With artificial intelligence currently front and center across the creative community, YouTube has published a set of AI music principles and launched something it’s calling the YouTube Music…
They include: a commitment to embrace AI responsibly in partnership with the music industry; protections “that help balance the interests of copyright holders with those of the creative community on YouTube”; and scaling up safeguards to AI-generated content to address challenges like trademark and copyright abuse, misinformation, spam.
“Our challenge and opportunity as an industry is to establish effective tools, incentives and rewards – as well as rules of the road – that enable us to limit AI’s potential downside while promoting its promising upside. If we strike the right balance, I believe AI will amplify human imagination and enrich musical creativity in extraordinary new ways,” said Grange in a YouTube guest blog post.
“Artificial Intelligence is built to empower human creativity, and not the other way around. AI will never replace human creativity because it will always lack the essential spark that drives the most talented artists to do their best work, which is intention. From Mozart to The Beatles to Taylor Swift, genius is never random,” he added.
The AI Music Incubator, meanwhile, is a program that will bring together UMG creatives – an initial group including
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