Commentary: Filmmaker Alex Winter writes about his new documentary 'The YouTube Effect,' which explores the harmful influence of the video-sharing platform.
The distracting “algorithm” narrative has undermined efforts to explain the dangers of YouTube to the public and policymakers alike, hampering progress toward a solution. There are algorithms at play, and they can be insidious.
The issue with YouTube is its off-the-charts monetization of yellow journalism via a global media platform with no meaningful safeguards. And when a profit motive is tethered to a video-based platform, where a content creator is seemingly looking and talking directly to the end user, a parasocial bond is created that has enormous power. Now, multiply that power by 4.6 billion views a day.
The harm is ongoing, and will be worse in the era we’re about to enter when algorithms are paired with sophisticated AI and disinformation spreads like gasoline on a brush fire. It’s not surprising that as long as YouTube’s business model works, profit will take priority over concerns for end-user safety.
Google has unparalleled lobbying power. Its money is sprinkled liberally across all parties worldwide, allowing it to keep lawmakers off its back with the tacit agreement that it will police itself, which it has no incentive to do.
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