You'll soon be able to stream Amazon Originals on other platforms
The new distribution effort is expected to be in full swing by later this month at the international TV marketplace LA Screenings, though it's hard to say when they would actually arrive on other services. As more and more new streaming services get launched, legacy platforms like Netflix are having to contend with an increasing amount of competition when locking down distribution deals.
Another potential reason for the rise in interest in off-platform distribution deals is the cost crunch at tech companies like Meta, Google and Microsoft amid a high inflation and interest rate environment. Amazon itself has reportedly had to lay off 27,000 workers. The company’s new distribution division could help it to offset some of these cost pressures.
However, Chris Ottinger, who led the MGM distribution team for more than a decade and is now overseeing Amazon MGM Studio Distribution, has said that the new division has always been part of the company’s plan. “This concept of warehousing products in these big vertical SVOD services, that’s definitely been a strategy for some folks. It’s not clear to me that it was ever a strategy at Amazon,” he said.
Amazon is increasingly adapting to the changing streaming landscape. Last week, the company announced that it was rolling out
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