.UCalgary research shows current plain-packaging approach may not resonate with the view of young Canadian adults that cannabis is relatively safe - via TheGrowthOp canada calgary research
of 870 Canadians aged 16 to 30 found that most participants reading edibles labels still did not know whether the product contained a high or low level of THC.
Although those involved in the U of C study supported standardized packaging, they balked at messages designed to deter consumption outright. “Participants requested packaging features that promote safe consumption by adults while also protecting children,” the study notes.Article content, which looked at cannabis packaging on both sides of the Canada/U.S. border, found that prominent health warnings upped the perceived risk of harm and lowered product appeal.
Carrying out a comprehensive search that included health, business and social science databases, investigators determined price is king.
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