Today Target launched its swim collection for 2020, and it’s already turning heads with its representation of body diversity.
Jill Sando, the executive vice president and chief merchandising officer of style and owned brands at Target, says, “Whether our guests are planning their next beach vacation or gearing up for the swimsuit season, they can count on Target for swimwear that looks amazing, fits perfectly, is on trend and is an incredible value. Year after year, guests turn to our amazing portfolio of only-at-Target brands to find a swimsuit that makes them feel amazing in their own skin.
about the swim release, Target named body positivity and inclusivity as priorities in their marketing in hopes of sending a clear message to their customers: “being you always fits.”Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image. She is the founder of Babecamp, a 4-week…Virgie Tovar is an author, activist and one of the nation's leading experts and lecturers on fat discrimination and body image.
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