You’ll have to watch the Heinz Super Bowl commercial 4 times to get it – here’s why - TodayShow
On Wednesday, the ketchup company released its unique ad called “Find the Goodness,” which was directed by Hollywood legend Roman Coppola. It features a multi split-screen that plays out four different scenarios simultaneously. With so much happening in such a short amount of time, the ad is meant to be watched over and over again ... very clever, Heinz.
In each of the four commercials, a slightly stressful situation set in a different spooky world plays out:where a lone clown is eating some food ... or perhaps something more bizarre.meet the girl’s evil-supervillain parentstotally haunted mansion.slightly sinister marketplace set on another planet. As each group steps into the uncomfortable settings before them, they are greeted with the uber-comforting appearance of a Heinz ketchup bottle which, naturally, gives them all the reassurance they need to face their fears.Aside from forcing viewers to rewatch its commercial again and again, Heinz hopes the message of reliable comfort becomes totally ingrained in viewers' minds.
“For Americans everywhere, Heinz is that staple you can always count on. No matter where you are, when you spot that iconic bottle, it has the power to make so many situations just a little bit better,” Dalia Adler, brand build lead at Heinz, said in a statement. “Super Bowl LIV felt like the perfect time to remind the world that Heinz will always be there to add some goodness.”
Heinz previously announced that after the Coppola-directed commercial airs during the Super Bowl, the company will share more details on itsThe new condiment is set to hit store shelves this spring.
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