Mattel Adventure Park to Open in 2024 With Barbie, Hot Wheels, and More
The Big Picture SUBLIME! Mattel Adventure Park is officially in the works with some exciting attractions, including Hot Wheels rollercoasters and a life-size Barbie Beachhouse. When it opens in 2024, it will be Arizona's inaugural indoor/outdoor amusement park with complete thematic experiences.
Mattel is riding the crest of the wave from the blockbuster film Barbie, currently playing in theaters, which is currently threatening to be the highest-grossing film of the year after a stunning theatrical performance that, up until a few weeks before release, seemed as unlikely as anything in recent Hollywood history, with the movie now approaching $1.2 billion worldwide and showing no signs of slowing down.
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