“We’ve been through stuff, trying to make it out of L.A. Being involved with the gang culture, you’re going to go through a whole lot.' With a tone of frustration, YG added, “and we made it out.”
The rapper YG, photographed near the studio where he recorded his new album,"4Real 4Real."
Despite YG identifying as a red-wearing Blood and Hussle as a Crip outfitted in blue, the two had been through a lot together, most famously via a letter to his label from the Secret Service after the release oftheir expletive-driven 2016 collaborative indictment of then-candidate Donald Trump. When Hussle earned a rap album Grammy nomination in 2018, YG said he couldn’t have been more “goddamned proud.”YG on his Coachella performanceAt Encore, YG was in promotion mode.
YG and Mustard speak during their late friend Nipsey Hussle's memorial at Staples Center on April 11 “Press up a bunch of CDs, pack them in the trunk of the car and go to all these house parties up and down California,” Steve “Steve-O” Carless said of YG’s early strategy. As an A&R man for Def Jam, the executive started working with the rapper in 2010. Carless was also Hussle’s manager.Ty Dolla SignAt the time, New York-based Def Jam wasn’t much focused on the West Coast, Carless added.
Across the ’10s, the trio helped redefine West Coast party rap. YG’s debut album, “My Krazy Life,” peaked at No. 2 on the Billboard album charts. Mustard produced half its songs. “Still Brazy” from 2016 and last year’s “Stay Dangerous” both broke the top 10. YG remembers suggesting the Trump title — “We weren’t feeling him. The world wasn’t feeling him” — and recording it the following day. The song blew up and, in a moment of South L.A. unity that became a symbol after Hussle’s death, the Blood and the Crip took to the streets to film the video.YG recalls that the entire day of the shoot, “helicopters were coming out on us, the police were on us, the SWAT team was on us.
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