Porsche’s board approved a privacy strategy last fall, aiming to treat customer data differently than many industry rivals
is developing fine-grained privacy settings for its luxury cars as part of a new strategy to expand customers’ trust.
“It’s not our business to sell data and to make money out of the data of our customers. It’s our business aim to make better services and products out of the data,” Mr. Völkel said. Modern cars collect significant amounts of personal data about drivers’ preferences. The 2021 global market value for connected vehicle data is estimated at around $17 million, of which $2 million is personal data and $15 million is aggregated, anonymized data, according to research firmThat figure will grow to around $11 billion world-wide by 2030, with $9 billion of that in personal data, Gartner said.
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