Earlier this year, Netflix saw a worrying signal in its data: users were coming to the streaming service less often.
Streaming company tries to better understand how late-pandemic activities are affecting viewing habits
Netflix’s subscriber count fell for the first time in nearly a decade, causing its stock to post its worst one-day percentage decline since 2004. WSJ’s Joe Flint walks us through three strategies the company might try to continue growing, and what the changes could mean for other streamers. CORRECTION: An earlier version of this caption said Netflix's stock plummeted to its lowest point since 2004.
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