The weekly retention rate for Meta’s Horizon sat at 11% in January, meaning that only about one in nine users play again the following month
Facebook parent Meta Platforms Inc. is revamping its fledgling Horizon Worlds metaverse app, seeking to draw in more teen and young-adult users after working to improve the service’s design, according to a memo sent to the team working on the initiative.
The new strategy includes opening up Horizon to teens aged 13 to 17, the memo says. The app is currently available to people 18 and older. A teen launch for Horizon could happen as soon as March, according to people familiar with the matter.
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