Lyft has followed Uber in serving ads to all its app users as the company tries to reverse its fortunes under a new CEO
The ride-sharing company and its larger rival, Uber, are racing to build significant ad operationsRide-sharing company Lyft has begun selling display ads that run in its ride-share app and says it will
introduce video ads later this year.has introduced new advertising products as part of an ongoing effort to develop a consistent revenue stream beyond its core ride-share service.Continue reading your article with
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Lyft earnings: What to expect from Uber's smaller rivalAfter Uber reported strong earnings last week, all eyes will be on smaller rival Lyft when it posts results Tuesday afternoon. While Uber has engineered an impressive turnaround of its business that helped it notch GAAP profits in the latest quarter, Lyft hasn’t enjoyed the same benefits as its larger rival.
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Lyft shares fall as fears of price war with Uber overshadow strong forecastLyft's shares dropped nearly 8% in extended trading as the company signaled its intention to compete with Uber through aggressive pricing, despite a strong earnings forecast. Lyft's new CEO, David Risher, has implemented cost-cutting measures and reduced ride fares in an attempt to close the gap with Uber in the North American ride-share market. However, this strategy resulted in a 5% decrease in revenue per active user.
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Study Finds Third-Party Representation Helps Reactivated Deactivated Uber and Lyft DriversA new study reveals that when gig workers are deactivated, third-party representation plays a crucial role in helping them regain their ability to earn. This finding highlights the importance of external intervention for 'digitally fired' ride-hailing drivers.
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Study Finds Third-Party Representation Helps Reactivate Deactivated Uber and Lyft DriversIt helps to have someone on your side -- when deactivated Uber and Lyft drivers had representation, the median time they spent out of work was reduced from about 11 weeks to less than six weeks, research has found.
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One of the fastest growing television networks is based in DallasDan Russell, President & CEO, EarthxTV joins David Johnson on this episode of CEO Spotlight.
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A ride-share price war is brewing, and it could mean bad news for LyftLyft and Uber may be in the early stages of a price war, and investors in money-losing Lyft especially need to be prepared.
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