Shein, the online retailer, is planning to deepen its foothold in the U.S. as its sales to American shoppers continue to soar
has turbocharged the global fast-fashion industryThe company is planning to build three large distribution centers in the U.S. that could eventually reduce shipping times for its customers by three to four days, George Chiao, president of Shein’s U.S. operations, said in an interview. It is also planning a hiring spree in the country over the next few years, he said.
Shein sells exclusively online and currently ships its merchandise from China to more than 150 countries. The U.S. is one of Shein’s biggest markets, accounting for about a quarter of the company’s gross merchandise value, Mr. Chiao said. Shein garments produced at factories such as this one in Guangzhou, China are shipped to more than 150 countries.Shein opened its first U.S. distribution center in Whitestown, Ind., in April and is expanding its area to 1.5 million square feet, from 1 million square feet currently.
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