The Women's Tour has been cancelled for 2023, the latest disappointment to hit the British racing scene Organisers Sweetspot cited high running costs and a lack of sponsors for pulling the plug, after reports that they had a £500,000 shortfall cycling
launched a a crowdfunding initiative
This decision was taken after the three-week renewed appeal for funding failed to muster the £100,000 deficit for Sweetspot to justify running the race, instead only securing £18,000 via the crowdfunding scheme GoFundMe. The company said it seemed impossible to cover up the holes in finances with no hopes of finding more resources. They also mentioned that the refunds process has already begun to all those who donated through GoFundMe.
The race already had interest from sponsors like cottages.com, Brother UK, Accurist and cycleGuard, but that seems to have failed to have provided enough financial backing for the organisers. “We look forward to seeing engaged communities, packed towns, and crowded cities at this year’s race. See you all in June!”
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