New data from Adobe shows that a majority of ‘non-professional’ content creators are struggling to make a buck, but it's much harder for some more than others.
study from earlier this year, 53% of U.S. “non-professional” creators are monetizing their work. More than half of creators in Brazil, Germany, the UK and South Korea are also drawing money from these platforms’ monetization systems. The vast majority, 77%, have only started making money from their content in the past year.incredible discrepancy between the amount of money women and BIPOC creators are making compared to their white, cis male counterparts.
So when 77% of burgeoning creators, most of them still young, say that this money from creating content makes up more than half their monthly income, it seems the gender and racial pay gaps have only been exacerbated by the demands of digital viewership. Of those surveyed for Adobe’s report, nearly a third of young BIPOC creators started monetizing videos with the hope of turning it into a career, and 53% said they were trying to make it their own business.