Brands want to inject ads into your dreams.
, one woman says she took part in a Coors experiment that successfully infiltrated her dreams with advertisements for the domestic brewery.that in 2021, she responded to a strange Craigslist ad claiming that a "big brand" was willing to pay $1,000 for "willing sleepers.
Gould and the other subjects were directed to watch a video that featured Coors products amid waterfalls and jungle landscapes, and instructed to try to doze off while listening to audio from the video they'd just watched. For the next eight hours, the travel writer said she did, in fact, have a series of "weird Coors dreams.". "In another one, I was on a plane dropping Coors cans on people and they were cheering for me.
After the dreaming session, the travel writer said she and her fellow subjects were shepherded into a focus group where they were made to discuss the experience, which she said made them feel "like lab rats." "They were trying to implant Coors into our brains," Gould told the blog. "It just didn’t really sit right.”
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