The WNBA is competing for viewers during one of the busiest times on the sports calendar — and the league is holding its own.
The WNBA is competing for TV viewers during one of the busiest times on the sports calendar and the league is holding its own with no plans to turn back the clock. Through two WNBA Finals games, the series between the Las Vegas Aces and New York Liberty is the most watched in 20 years. The finals opened on an NFL Sunday and the Aces 99-82 victory over the Liberty was the most-viewed Game 1 since ESPN started broadcasting the series in 1998.
ended up carrying a playoff doubleheader on a Friday night because ESPN had college football. Still, according to the WNBA, regular-season games on ESPN and CBS averaged 505,000 viewers, an 8% increase over last year. The Sunday afternoon games on ABC averaged 627,000, its most since 2012. Going into the finals, though, playoff viewership was averaging 400,000, an 8% decline over last year. However, Game 2 of the semifinal series between the Connecticut Sun and New York Liberty on Sept.
has the entire postseason and the All-Star Game while Scripps, Amazon and CBS have some regular-season and Commissioner’s Cup games. The league will receive $33 million from for the final season in 2025, but it could see significant growth beyond that. A new media rights deal with additional partners would increase revenue. Multiple carriers for the postseason could even make the playoff schedule more compact. “I’ll go back to the NBA at a point in history in which they were on tape delay,” Burke said. “It takes some time to grow the fandom and get these players to be front and center in the minds of the nation’s sports fans.
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