Coloradans heading to their preferred grocery store Wednesday will be greeted with a new addition lining the shelves: Wine. Here's what means for smaller liquor stores and local vineyards.
Employees across Colorado grocery stores were hard at work just after midnight stocking the shelves with everything from rosés to sparkling wines and dry reds as Proposition 125 takes effect. The measure, which narrowly passed in November, allows for the sale of wine at grocery and convenience stores.
Gallagher said he’s heard from other smaller liquor store owners who told him they’ll be putting some of their orders on hold as they wait and see what kind of selection grocery stores would have on their shelves. Using cell phone tracking data to analyze liquor store traffic, researchers found a 5% decrease in foot traffic in liquor stores, “which all things considered, wasn’t gigantic,” according to Marco Costanigro, a professor of agricultural and resource economics at CSU and one of the study’s co-authors.
“I think the sale of wine in grocery stores will further erode the share of liquor store sales that happen in liquor stores,” Cannon said. “However, we’ve seen some smaller liquor stores respond by stocking a greater variety of craft beer, which in turn helps those small brewers.” Kevin Webber, the CEO and Founder of Carboy Winery told Denver7 this week the expansion into grocery stores is great for business as it will allow local vineyards to partner with retailers to put wines from across the world, but especially from Colorado, into many more hands of Coloradans, which will have a positive net benefit in the economy.
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