“Investors, they haven't just given up on Netflix. They've given up on the entire streaming sector. They just don’t like this category,” says LightShed Partners’ Rich Greenfield on what to expect from Netflix Q2 earnings results.
As or the second quarter, analysts are split on whether subscriber losses will be better or worse than Netflix predicted. Some expect the company to lose as many as 4 million subscribers, while others foresee a loss of 1.5 million.
Pachter and other analysts who expect smaller subscriber losses have pointed to the streaming service's popular series "Stranger Things." The fourth season of the show was released in two parts, one at the end of the second quarter and one at the beginning of the third. Some analysts expect that the split may have limited churn or even driven new subscribers to sign-up or return.
A cheaper ad-supported subscription plan is also in the works and could lure back lapsed customers or encourage new sign-ups. No date has been set for the roll-out of the option, but more information about its development Tuesday could improve investor confidence in the company. Netflix's standard plan in the U.S. costs $15.49 a month, making it pricier than other major streaming services.
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