Mario Gianani, CEO of Fremantle’s Rome-based The Young Pope and My Brilliant Friend production powerhouse Wildside, is enjoying a high-profile time on the international film festival circuit this y…
I’m so happy he has come back to cinema after friend. He was not afraid to do another period piece afterbecause he changed his approach towards the period. I’ve been working with Saverio since his first documentaries back in early 2000s. So for me, working with him is like part of me and I think he’s doing an incredible job. We’re shooting the film and will be finished by November.
People say we’re just changing the way we watch film, content. Maybe it doesn’t matter in terms of economics, but in terms of consumption, it really matters. When we think about a film for theatrical release, the first thing we think about is the audience, we know the public. When we do something for platforms, we get algorithms and we don’t necessarily get a full picture of the results, even if we get a sense of them.
Five years ago, platforms only wanted to rely on very high-end quality product, but that business model isn’t really working so now they’ll take ads.
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