Why White House Officials Are Descending on TV News

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Why White House Officials Are Descending on TV News
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The nation’s biggest TV-news outlets have made it increasingly easy for top officials in the White House to have a presence in your house. If White House press secretary Jen Psaki joins MSNBC as ex…

Psaki declined to discuss her negotiations with MSNBC Friday during a White House press briefing, but two people familiar with the matter say she has been weighing potential roles with both CNN and MSNBC and should surface at the latter by autumn.

White House staffers and political types have long found safe perches at news outlets, but “it has been accelerating in recent years as both politics and journalism have grown more partisan,” says Mark Feldstein, chair of the broadcast journalism department at the University of Maryland. “For the networks, these former officials bring knowledge, expertise —and spin. The downside is the predictably partisan nature of their talking points.

At Fox News Channel, some Trump administration officials are among the most popular personalities at the network. Dana Perino, a former White House Press Secretary under George W. Bush, is a panelist on the network’s top-rated show, “The Five,” as well as a co-anchor of its mid-morning news program. Larry Kudlow, the former Trump economic adviser, hosts the top-rated program on Fox Business Network, while former Press Secretary Kayleigh McEnany is a co-host of “Outnumbered.

There is also the danger of an official or politically aligned contributor wrangling to get back into politics while they are still on air, an obvious conflict of interest. Jon Meacham, the historian, had to give up a paid contributor role at NBC News and MSNBC after it was revealed he had helped craft President Biden’s acceptance speech. Karine Jean Pierre, currently a deputy press secretary in the Biden administration, left a contributor role at MSNBC to work on the Biden campaign.

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