Why the Sabrina 1s are taking over the NBA shoe game

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Why the Sabrina 1s are taking over the NBA shoe game
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WNBA star Sabrina Ionescu's debut signature shoe, the Sabrina 1, has quickly become a favorite among NBA players, praised for its looks, feel and performance -- and its similarities to one of the most coveted on-court shoes in league history.

Ionescu, the 26-year-old sharpshooter who grew up in the Bay Area and stars for the New York Liberty, isn't a Celtics fan and has never met Holiday. But she has a personal connection with the two-time All-Star guard: Holiday was the first NBA player to wear her Nike signature shoe, the Sabrina 1s, in game action.

Over the course of the 2023-24 season, 77 NBA players have joined Holiday in wearing the Sabrina 1s, according to on-court sneaker tracker. While Holiday chose to wear Sabrina 1s in large part because he thought it'd be a"cool" way to show support for women's sports -- an especially meaningful matter to the husband of National Soccer Hall of Famer Lauren Holiday -- several players told ESPN they haven't given gender a second thought when taking the court in them.

"Being able to tell that story and have people authentically buy in and respect that, I think the time is now in terms of wanting that to be pushed."across the WNBA's 27-year history have gotten signature shoe deals, starting with Sheryl Swoopes' Nike deal that began in 1995 and spanned seven years.

And for Haliburton and other players around the league, it doesn't hurt that Ionescu's debut sneaker reminds them of one of the most popular and sought-after signature shoes in league history.who have frequently worn Sabrina 1s this season have compared them to another player's signature Nike shoe: Kobe Bryant's.The resemblance isn't a coincidence. Ionescu, the No.

Ionescu emphasized her desire to maximize quickness while reducing fatigue as the top priorities for the shoe, a combination that Ramprasad compared to"trying to combine oil and vinegar."

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