Eager as the National Football League has been to cater to the recent public fixation with Taylor Swift and Travis Kelce, it's certainly not taking any credit for creating the outsized storyline that
has emerged around the pop superstar and the Kansas City Chiefs tight end.'Not orchestrated by the NFL,' league spokesman Brian McCarthy assured The Associated Press with a chuckle during a chat on the phone about what is becoming known as ' Tay Tay and Trav,' a topic few seemed to be able to get enough of initially, whether football diehards or Swifties, whether via TV or TikTok.
'Yet it certainly can't hurt to have Swift, an icon of female empowerment, bringing people to the party.A year ago, she became the first artist with songs in each of the top 10 spots on the Billboard 100. Overwhelming demand to see her current tour — which resumes in two weeks — resulted in a Ticketmaster debacle. Her Instagram following of more than 270 million is nearly 10 times the NFL's 28.
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