Why the New Balance 550s Are an Essential in Any Sneaker Collection

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Why the New Balance 550s Are an Essential in Any Sneaker Collection
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Bella Hadid, Rihanna, Hailey and Justin Bieber can't get enough of this essential sneaker

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New Balance is behind the trendiest dad trainer around, the 990, but the 550 is fast gaining on it in terms of popularity. The low-top basketball shoe is a revived ’80s-era style from the NB archive, which was catapulted into the limelight by a collab with Aimé Leon Dore founder Teddy Santis, and has remained a firm favorite among celebrities ever since.

Bella Hadid, Rihanna, Hailey and Justin Bieber, Emily Ratajkowski, Laura Harrier, and Kendall Jenner were among the first in line to buy the sell-out sneakers, which routinely fetch upwards of $100 on resale sites.

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